DoNTech · the team
Built by people who cared enough to redesign every screen.
Two founders, one editor-engineer, and the AI tutor we trained on Bangkok evenings.
Founders
Adlet Akas
CEO · product, design system
Built YourStart's editorial language from the ground up — dark obsidian, mulberry, gold. Lives in Bangkok. Talks to learners every week.
DoNTech engineering
Build · backend, RAG, n8n
Carries the workspace stack, Drive sync, and the 21 edge functions that keep Coach Niramai answering in under a second.
Coach Niramai
AI tutor · fluency, accountability
Synthetic, on by default. Speaks English, Thai, and Russian. Remembers what every learner missed. Built on Claude with custom retrieval over the cohort transcripts.
Timeline
First sketches. Editorial dark UI, mulberry + gold, italic Cormorant. Three Bangkok learners interviewed.
Mechanic registry. 40 retention mechanics catalogued; tonal-tier emotion system written down.
21 edge functions live. AI tutor Coach Niramai answers latency-bound under 1s.
Investor walkthrough. The full 5-tab app embedded in this site. Three languages.
Bangkok cohort. First paid intake. Stripe billing live. Workspace tier opens to teams.
Investor deck
A 12-slide PDF covering the founder story, market, retention engine, and ask. Available on request — we send the latest cut with personalised notes.
- Market sizing · Thai gen Z English-fluency TAM
- Retention engine · how 40 mechanics fit together
- Pricing waterfall · cohort → workspace → enterprise
- Use of funds — same numbers as /#metrics
- Risk register · the three things we worry about
Want to talk?
Investors, partners, future teammates — same inbox.